Far-Flung Interactive’s Adword & PPC Campaign Management
We don’t just find Traffic, Traffic finds us! ℠
Is your Google Adwords campaign not providing return on your investment that it should? Far-Flung will set up or audit your existing campaign.
Google adwords is Just a Click Away! Fill out our contact form.
Far-Flung offers Google adwords account set up, tune ups, campaign audits and monthly management to improve your ROI.
Google Adwords Account Setup
If you are just starting out with Adwords, Far-Flung will create your account for you.
Our Google Adwords account set-up and creation include:
- Creation of Ad groups based on your business objectives
- Copywriting of ads for each group
- Targeted landing pages for each ad group
- Defining your conversion goals
- Ensuring proper tracking and measurement is in place
Far-Flung can also provide monthly management and maintenance of your campaigns once they are up and running.
Already have a Google Adwords Campaign and want to increase ROI?
Far-Flung will give you an account tune-up or our Adwords campaign audit may be just the right choice. The industry knowledge and experience we possess, enables us to identify problem areas you may not have noticed. Sometimes all it takes is a company like Far-Flung to make the changes necessary to bring down the costs of your campaigns and bring up the level of clicks and conversions. Far-Flung understands the importance of ROI.
Adwords Campaign Audit
Far-Flung’s Adwords audit is designed for clients who prefer to make changes on their own. A Far-Flung professional will take an open-minded look at your campaigns and provide you with a comprehensive report of what you need to do to improve its performance and conversions.
Included in our Adwords campaign audit are guidance and encouragement of how to increase the effectiveness of the following Adwords elements:
- Current campaign structure
- Current ad groups structure
- Keywords selection
- Match types
- Bidding and budgets
- Ad and landing page content
- Performance and results
Adwords Account Tune-up
With our Adwords tune-up, our Adwords professionals take the backbreaking work away from you. We will review your account and campaigns and then optimize them for you, providing you with a positive ROI.
Pay Per Click Traffic Can Be A Scientific & Consistent Method To Generate Literally Limitless Targeted Traffic To Your Website.
PPC traffic is great for most businesses because it’s continuous, it’s cheap (when done right), and it’s targeted so it converts very well into sales.
However, in my personal experience, the very best aspect of pay per click marketing, and Google Adwords in particular, is that the system is DESIGNED to reward the smartest advertisers.
Leverage PPC In Proven, Intelligent Ways & It’s Pretty Easy To Outdo The Unknowing Amateurs…And Believe Me, There Is NO Shortage Of Pay Per Click ‘Fools’ Out There.
If you continue to do what the masses do when it comes to pay per click marketing, you are sure to continue needlessly throwing money down the drain, and into the pockets of Google, Yahoo, and MSN on a continual basis.
Don’t get me wrong, you may be doing some things right within your pay per click campaigns. But you need to ask yourself, how much more money could you be saving/earning by have a veteran finely tune and driving your pay per click marketing efforts on a daily basis?
Here’s a quick check list I’ve put together to help you determine whether your campaigns currently fall under the "just fine" or the "need serious help" category:
Are You Split-Testing Your Ad Copy AND Your Landing Page & Checking The Results On A Daily Basis?
This could be the BIGGEST error of them all! I routinely take ad copy that is pulling around 1% CTR (or lower) and refine it to between 4% and 5% click-through-rate. At a minimum, this gives you 4 to 5 times as much traffic as before, for the same ad dollar spent!
You see, over time, I’ve come to understand that even the smallest, almost unnoticeable changes to ad copy can produce significantly improved results.
If you are not testing every single day to improve your ad copy and your landing page conversions, you are missing out on some of the easiest and most consistent improvements you can make to your campaigns.
Small, incremental improvements, when coupled with consistency and experience, produce lasting and substantial performance boosts, resulting in a much stronger bottom line.
Are you performing statistically valid testing on all areas of your pay per click campaigns?
No matter how many ads you have running in your campaigns, each and every one of them ought to be being statistically tested on a daily basis.
Do You Use ALL Of The Available Keyword Match Types? (Broad, Phrase, Exact, & Negative)
If not, you are handing Google, Yahoo, & MSN a license to fruitlessly toss your hard earned money away.
For example, which of the following lists looks most similar to your keyword list in your ppc account?
- skiing
- ski boots
- ski bindings
- skis
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VS. |
- skiing
- ski boots
- ski bindings
- skis
- “skiing”
- “ski boots”
- “ski bindings”
- “skis”
- [skiing]
- [ski boots]
- [ski bindings]
- [skis]
- -free
- -broken
- -useless
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By implementing all of the available keyword match types, you will not only better target your traffic, you will very likely see your traffic numbers increase significantly!
Contact us now to see how widespread Far-Flung and Far-Feed can get your website!
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